General Director, Digea
George Mathios, is the CEO of Digea. The company’s main area of activity centers on the provision of multiplexing and digital broadcasting services, as well as on the management of the digital platform.
George Mathios combines an extensive and long experience in administrative positions of multinational organizations as well as in digital technology and television companies, in Greece and abroad.
Until recently, he held the position of General Marketing Manager and Retail banking for HSBC in Greece, he was Director of Integrated Marketing for «The Coca-Cola Company» of Southeastern Europe and a member of the global Digital Marketing Group, where he designed and implemented the European Platform «SoundWave» for Europe. At the same company, he was Marketing Director of the Olympic Sponsorship, responsible for the activation of the sponsorship in 2004. Among other things, he carried out for the first time an Olympic television channel for Coca-Cola, winning the World Marketing Award of Coca-Cola in 2004. Since 2000 until 2002 he was Director of the Digital Platform of NOVA in «Multichoice Hellas», where among others, he introduced for the first time interactive television services in Greece as well as the first interactive advertising. Finally, he worked in administrative commercial positions in «L'Oreal» and in «Procter & Gamble» of Germany.
George Mathios holds an MBA of Manchester Business School and is a Mechanical Engineer with graduate studies MSc in UMIST and the University of Newcastle Upon Tyne.